-Francis Proulx, Director, Hydromechanics.
Novatek Laser wished to enter into a joint venture with French and Urugayan firms to sell its products (chopper blowers) in the Southern Cone of the Americas. “Mercadex was called upon to analyze the market (Argentina and Uruguay), devise an export plan and to coach us in its execution, which has helped us today to reap revenues that are significantly higher than with the previous approach.”
-Dany Poisson, President and Managing Director.
Mercadex’s intervention at IPL consisted of helping the firm diversify its product line abroad (away from the automobile sector toward other sectors) by locating and qualifying new market segments for its new line of custom products. Taking into account IPL’s competencies, Mercadex identified and evaluated new sectors (and developed an action plan) for the Amercian market (ie. medical equipment), where the firm could sell its expertise in product development and thereby pursue its diversification and expansion plans.
-Gaston Lacasse, Vice-President.
To grow its sales volume in the mature North American market (and better compete against its many rivals), BainUltra needed an updated appraisal of the demand, trends and distribution channels in the U.S. and Canada. It equally needed to understand the effects of globalization on its sector of activity. Mercadex conducted a wide-scale market research study to define a proper segmentation of the market and equip management with tools to improve its competitive position in this market.
-Henri Brunelle, President and Managing Director
Fogo Lab is a production and postproduction firm for musical groups seeking international exposure. It enjoyed modest sales in the L.A., N.Y. and London scenes and sought to significantly improve its performance there. Since 90% of the firm’s business necessarily comes from abroad, Mercadex developed an internationalization plan with the company’s management that, in one year achieved target sales levels.
-François Lamoureux, President
Ace Hydraulic Ltd. had been considering diversifying its client base for some time. With the help of Mercadex, a broad study of market and client potential was completed. A marketing plan was put it place and our company is now expanding with a larger client base.
-Leon Theriault, President
Lapaco Paper Products Ltd needed assistance in adapting to a new domestic and foreign markets. The company was also planning to launch a new line of products. Mercadex’s analysis revealed the composition of the target markets, including the needs of key potential customers as well as the most active competitors. Mercadex’s involvement was key. It helped us understand our positioning and develop an appropriate global strategy. All in all, Mercadex proved to be a powerful impact player for us.
-Henry Pascone, Senior Vice-President
Venmar is the indoor air quality market leader in North America. Mercadex's study on an expansion and diversification into the Chinese market, due to its systematic approach and solid findings based on primary and secondary data, enabled us to better understand China as well as other emerging markets such as India. Their strategic market study allowed us to properly target the region by providing us with an exhaustive list of key contacts to help us enter the market. Before going to an unknown market, I would recommend Mercadex to any company in order to help target it and understand it first!
Mario Tougas, Vice-President Operations
