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The focus of the members of Mercadex's team is to accelerate the client firm’s sales cycle and improve profitability in international markets. At any time during the internationalization process, should a problem or obstacle represent a major impediment for our firms, Mercadex does not hesitate to invest time and money in research in order to prescribe corrective action.

During the last decade, we have led four R&D projects that have culminated in the development of three internationalization tools that play an integral role in the Mercadex Internationalization Method (MIM).

1- The CHROME^TM
    International Qualification
    International Validation

2- The Podium-Gallows Approach^TM

3- The Mercadex Model^TM

Aside from the practical and tangible results that these tools offer enterprises, their main principles are taught at several business schools here and abroad. The results from Mercadex’s R&D projects have been published in various management journals and many international business books and articles refer to this research.